Does free will have a place in the neuromarketing revolution? Is mankind poised to drastically reshape our ability to read and control the brain? Does the government have a role in helping this fledgling science flourish?
Tuesday, October 12, 2010
Criteria Designed to Offer Six Sigma and Total Quality Management Level Practices for Companies Seeking Scientifically Precise Neuromarketing Results NEW YORK, NY – September 29, 2010 – NeuroFocus, the world’s largest neuromarketing company, today announced NeuroStandards™, the first and only set of scientifically-sound principles for conducting EEG-based, full-brain measurements intended for application to market research [...]
Monday, August 23, 2010
In this neuromarketing video, Martin Lindstrom (of Buyology) demonstrates the effect of marketing during the retail shopping experience. With a volunteer wired to an EEG cap, Martin and Sands Research is able to measure cognitive and emotional brain responses to products, displays, pricing strategies and more.
Tuesday, July 27, 2010
Can marketers develop better products, advertising, or marketing messages by analyzing people’s cognitive, sensorimotor and affective responses to marketing stimuli? Proponents of Neuromarketing, an emerging field that mixes cognitive science and marketing, thinks so. In Neuromarketing, researchers use a variety of measurement tools (MRI, EEG, heart & respiratory ratse and galvanic skin responses) to measure [...]
Monday, July 19, 2010
…In any event, we have (along with many others in recent years) been proclaiming the virtues of Neuromarketing and the need to better understand the unconscious and emotional factors that influence your customers.
Thursday, June 10, 2010
"If It Feels Good Do It" : Using Neuromarketing to Go Beyond Click-Through: the Emerging Understanding of the Links Between Biometric Measures and Consumer Response to Media, presented by André Marquis.
Monday, June 7, 2010
Man is the only animal that likes Tabasco sauce. Women are drawn to more masculine male faces when they are ovulating. When asked, people say they will pay good money for a sweater worn by George Clooney, but a third less if it has been sterilised. The great violinist Joshua Bell made only $32 when [...]
Wednesday, June 2, 2010
If you're not into soccer you're probably as excited about the World Cup as nudists are about winter... however, you just have to appreciate what Nike did for their "Write the Future" commercial. This to me, is another great example of neuromarketing. Three full minutes of soccer superstars...
Tuesday, May 18, 2010
Whether you smoke or not, you quite likely have encountered the above warning on cigarette packs. The very sobering truth – smoking can lead to death. 500,000 people die from cancer each year due to cigarettes and the CDC reports that 1 in 5 Americans adults (46 million) are...
Thursday, May 13, 2010
NeuroFocus Europe’s Brainwave-based Study Reveals Best Strategies for Campaigns’ Final Push; Gender Differences May Dictate the Outcome Press Release Source: NeuroFocus Inc. On Tuesday May 4, 2010, 12:27 pm EDT LONDON, May 4 /PRNewswire/ — Core Recommendations: Optimum strategies for campaigns to appeal to female voters: Brown: rally women around “I care more than either [...]
Monday, October 25, 2010
2 Comments