NeuroFocus’ Andrew Pohlmann: Neuromarketing Study Provides Direct Marketers Insight on Consumers
It’s time for marketers to put on their thinking caps, because members of the newest study from NeuroFocus have already donned theirs. And what researchers found while monitoring the subjects’ brainwaves may interest marketers who are trying to decide how to allocate their marketing spend between brand and direct. Social media is giving mass market [...]
Thursday, April 29, 2010
0 Comments