Oxytocin in the Brain and It’s Role in Creating Trust
Oxytocin is another brain chemical that has received a greater spotlight in recent years. Neuroeconomics researcher Paul Zak talks about oxytocin's role in creating trust in the brain.
Tag Archive | "neuroeconomics"
Does your brain get in the way of financial success?
Monday, October 18, 2010
– Patricia Lovett-Reid, TD Waterhouse, and Dr. Ravi Menon, world-renowned neuroimager, offer advice to investors on conquering their instincts and investing the rational way - TORONTO, Oct. 12 /CNW/ – Why can some people risk a year’s salary based on an investment tip they receive from a friend, while others are too nervous to invest [...]
Our unhappiness affects our economic status
Thursday, September 23, 2010
Back in June, I wrote a column explaining why life is better today than ever before. I provided facts and figures, suggested a book called “The Rational Optimist” by Matt Ridely, and even quoted Adam Smith who believed that international trade (globalization) promoted benevolence and, thus, a healthier society. Perhaps education and affluence do produce [...]
Social Media Increases “Cuddle” Chemical Production in the Brain
Saturday, June 26, 2010
Sometimes referred to as the “cuddle” chemical, oxytocin — a hormone produced in the brain — stimulates feelings of trust and security, reduces anxiety levels and may even produce positive sexual side effects. It sounds like a miracle drug, so how does one get their hands on it? Perhaps, simply by tweeting. Fast Company contributing [...]
Understanding the Financial Brain: the Goal of Neuroeconomics
Friday, June 18, 2010
When confronted with an economic or financial decision, how does our brain function and what makes it react in a particular way? Do we know the real underlying underpinnings of the financial brain? Is it careful? Is it logical? Or is it emotional? We still do not have any definitive answers. In the past few [...]
Drazen Prelec Talks Neuroeconomics at MIT
Thursday, March 11, 2010
A pioneer in a “dangerously hot research area,” Drazen Prelec peers into the human brain while it makes decisions. In his corner of the new field of neuroeconomics, Prelec uses a functional magnetic resonance imaging (fMRI) machine to scan minds pondering the pros and cons of purchasing and selling products like Godiva chocolate and flash [...]
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Thursday, November 11, 2010
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