The world of advertising and marketing has fundamentally changed. Here neuro-marketing expert Martin Lindstrom sets out the three biggest shifts. If for one reason or another, you’d slept through the past five years, only to find yourself suddenly awake in 2010, you’d quickly realize the world of advertising and marketing has fundamentally changed. Here neuro-marketing [...]
Thursday, April 15, 2010
Decisions are made from the subconscious (limbic and reptilian) mind. In order to improve your ability to sell to your customer, you need to speak the language of his/her subconscious. This area of the brain is visual, emotional...
Thursday, February 25, 2010
This post is being reprinted from my original post over at the 3Brain Marketing Facebook Group (on 02/09/10) regarding Google’s Super Bowl ad and how fine a Neuromarketingexample it was. UPDATE: See the EEG (Electroencephalography) Results (below) of Tests Conducted by Sands Reasearch During the 2010 Superbowl, Confirming our Hypothesis. For the non-football fans (i’m gonna [...]
Thursday, February 18, 2010
For its cream of potato soup, Campbell's moved its distinctive white-on-red logo from the top of the package to the bottom so as not to distract attention from the soup itself, which was moved to the center of the package and put in a less formal bowl.
Saturday, May 29, 2010
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