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Tag Archive | "metaphor marketing"

Do You Understand the Words that Are Coming Out of My Mind?

Wednesday, August 25, 2010

1 Comment

The mind thinks not in terms of language and words but pictures, feelings and metaphors. Decisions are born from the struggle between the conscious and unconscious minds with the unconscious often winning this battle. If you frequent this blog, you might note previous pieces on the role of cultural perceptions, consumer emotions, memories and the [...]

Emotion + Cognition = Impact!

Friday, June 11, 2010

3 Comments

Open up today's edition of your newspaper, there's no shortage of "bad" advertising. BAD in the sense that the advertiser is quite likely not getting the best return on his investment. BAD because the advertiser/advertising agency spent a lot of time trying to make his offer SOUND good...



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