(CNN) — Audience testing has been used for decades to judge how well a film or product will be received, but proponents of an emerging field called “neuromarketing” hope it can provide hitherto unseen insight into the minds of consumers. The area of research was started by Princeton University academic Uri Hasson. Called neurocinematics he [...]
Wednesday, July 7, 2010
Back in February we covered one of the first major brands to publicly announce their foray into neuromarketing (see the article here: "Campbell's Soup Just Lost its Spoon)". Using results from biometric and neurological tests, Campbell's Soup overhauled...
Thursday, May 13, 2010
NeuroFocus Europe’s Brainwave-based Study Reveals Best Strategies for Campaigns’ Final Push; Gender Differences May Dictate the Outcome Press Release Source: NeuroFocus Inc. On Tuesday May 4, 2010, 12:27 pm EDT LONDON, May 4 /PRNewswire/ — Core Recommendations: Optimum strategies for campaigns to appeal to female voters: Brown: rally women around “I care more than either [...]
Thursday, October 7, 2010
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