“Your words mean nothing to me!!!” she screamed, throwing the glass in her one hand while forcefully pulling away the other from my grasp. She didn’t care that her drink spilled all over her paper… the paper she spent the last three hours laboring over. The paper she was so very proud of.
…In any event, we have (along with many others in recent years) been proclaiming the virtues of Neuromarketing and the need to better understand the unconscious and emotional factors that influence your customers.
The foods you prefer, the music you like or whether you think David Hasselhoff is a really good singer or an insane reality tv judge who makes awesome youtube vides, are likely influenced by 'imprints' embedded in your unconscious mind.
Why do we buy the things we by? Dr. Clotiare Rapaille believes he has the answer and it's locked in our reptilian brains. He seeks to understand the cultural imprint. Dr. Rapaille is one of the early practicioners of neuromarketing...
Monday, November 22, 2010
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