3BrainMarketing

Clotaire Rapaille & the Reptilian Brain – 60 Minutes Interview

Why do we buy the things we by? Dr. Clotiare Rapaille believes he has the answer and it's locked in our reptilian brains. He seeks to understand the cultural imprint. Dr. Rapaille is one of the early practicioners of neuromarketing...

Clotaire Rapaille – the Culture Code

Dr. Rapaille is one of the early practicioners of neuro-marketing. He works with an overwhelming percentage of fortune 100 companies, adapting his approach of marketing to the Reptilian Brain by understanding a product's context within a given culture.

Neuromarketing and the Culture Code