“Your words mean nothing to me!!!” she screamed, throwing the glass in her one hand while forcefully pulling away the other from my grasp. She didn’t care that her drink spilled all over her paper… the paper she spent the last three hours laboring over. The paper she was so very proud of.
Tuesday, July 27, 2010
Can marketers develop better products, advertising, or marketing messages by analyzing people’s cognitive, sensorimotor and affective responses to marketing stimuli? Proponents of Neuromarketing, an emerging field that mixes cognitive science and marketing, thinks so. In Neuromarketing, researchers use a variety of measurement tools (MRI, EEG, heart & respiratory ratse and galvanic skin responses) to measure [...]
Friday, April 30, 2010
Male Consumers Seek Powerful Image Men and women are different biologically, psychologically and socially. Deutsch advises that men live in the “now.” They are concrete thinkers that like to consummate and complete what they set out to do.” Men are interested in power and in looking good, even more than being good.
Friday, April 23, 2010
Why do we buy the things we by? Dr. Clotiare Rapaille believes he has the answer and it's locked in our reptilian brains. He seeks to understand the cultural imprint. Dr. Rapaille is one of the early practicioners of neuromarketing...
Monday, November 22, 2010
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