According to a study posted in the Journal of Interactive Marketing – consumer exposure to web advertising often lead to unconscious processing and the development of a more favorable attitude toward the advertised brand. Consumers have become increasingly savvy about technology in recent years, and many of them ignore Web ads during online activities. In [...]
Wednesday, January 19, 2011
It was a day like any other. The early part spent catching up on news, my twitter feed, and a few neuroscience blogs. Following a link, I landed on Neurotopia. Intrigued, I read on.
That’s when it happened. My attention was hijacked. It called out to me…
Saturday, February 6, 2010
Where is your logo on your website? Research has proven that web viewers engages a website in a ‘Z” pattern. Each one of you, regardless of age or race ALWAYS goes to the upper left on a new site to see ‘WHO’ the company is – if there’s no identifier there, you’re quite likely losing [...]
Saturday, February 6, 2010
Consider carefully the goal of your advertising, proposal or presentation when using pictures of people, pictures of faces.
Thursday, August 25, 2011
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