3BrainMarketing

Online dating eye tracking study reveals that men look, women read

A recent study using eye tracking technology provides some interesting insights into the different behavioral traits by men and women on dating websites.

Neuromarketing & the Science of Shopping

The Discovery Channel entered the fast-growing world of neurological testing to learn how neuromarketing can help various industries understand why some products stay on the shelves, while others fly off them.

How your great Neanderthal grand uncle is responsible for you losing the job because you were a pussy

You read everything you could find about the company, you scrutinized its website like you were that Indian lab technician guy on CSI, you looked up the interviewer on linkedin and even researched ‘power colors’ in selecting the right suit. You did your research.

Why Snow White Had 7 Dwarves & Not 8

No it’s not because #8 was named ‘Suicidey‘ and lived up to his name; nor is it because of the other obvious assumption – that due to a genetic mutation he grew to be normal size and so was thenceforth banished from the compound. It was of course, because Snow White couldn’t remember his name. [...]

The Day Neuroscience Sold Me Panties

It was a day like any other. The early part spent catching up on news, my twitter feed, and a few neuroscience blogs. Following a link, I landed on Neurotopia. Intrigued, I read on.

That’s when it happened. My attention was hijacked. It called out to me…

The Dangers of Kung-Fu and the Images that Create our reality

“Your words mean nothing to me!!!” she screamed, throwing the glass in her one hand while forcefully pulling away the other from my grasp. She didn’t care that her drink spilled all over her paper… the paper she spent the last three hours laboring over. The paper she was so very proud of.

Neuromarketing Lessons from 8 Jackass-es

In preparation for the movie Jackass 3D I spent 4 hours last weekend in training by practice watching Jackass 1 & 2. I may have over-trained as my abs still ache from successive sets of belly laughs. It actually hurts way more than it did the last time I over-trained, back in 2004 when I [...]

money can’t buy happiness but it can buy pink princess pretty ponies

Brand loyalty is created in the subconscious brain. Emotional attachments and associations you create between your product and your consumer will drive product sales and brand loyalty.

Branding Lessons 101 – via Twitter!

I’ve read many a good review of Twitter’s new interface but I want to fawn instead over its launch video. The ‘New Bird’ ad immediately reminded me of Google’s ‘Parisian Love’ Superbowl entry (see related review/man-crush here) – in fact, the storyline wasn’t even too far a departure from Google…

Cognitive Fluency, Pop-Tarts & Marketing

Have you been grocery shopping, tried to buy high fiber, low sugar cereal only to get frustrated because there are so many options? So frustrated you buy pop-tarts instead – have it for breakfast, then feel guilty because you went off of your diet. You turn to food to treat your guilt. You have ice [...]