Before filming Secrets of the Superbrands, I’d never been to a porn shoot, and in my wildest imaginings I never thought the reason I’d end up at one would have anything to do with filming a documentary about the world’s most powerful technology brands.
Thursday, August 11, 2011
In his new book “Brain Bugs: How the Brain’s Flaws Shape Our Lives”, Dean Buonomano explores “the full range of limitations, flaws, foibles, and biases of the human brain.” From our susceptibility to advertising and propaganda to the biases of our memory to how word choice sways our decisions.
Friday, June 3, 2011
The world almost seems “designed to destroy productivity and creativity,” observes Daniel Goleman, a psychologist and author of the e-book, “The Brain and Emotional Intelligence: New Insights.” That’s because when employees are constantly interrupted by phone calls, e-mails and conversations, they are not operating in an environment conducive to creative thought. The brain has limited [...]
Wednesday, May 18, 2011
CHICAGO Math problems make more than a few students – and even teachers – sweat, but new brain research is providing insights into the earliest causes of the anxiety so often associated with mathematics. Experts argue that “math anxiety” can bring about widespread, intergenerational discomfort with the subject, which could lead to anything from fewer [...]
Wednesday, March 2, 2011
What would you say if I told you that objects you use every day are now believed to be practicing a form of mind control on you? Sounds crazy, right? Well, although cognitive scientists probably wouldn’t use the term “mind control”, they wouldn’t disagree that while we interact with physical elements of our environment, our [...]
Wednesday, February 2, 2011
New mathematical model of information processing in the brain accurately predicts some of the peculiarities of human vision.
Tuesday, December 7, 2010
There is a place for magic in science. It is a profession that has an older and more intuitive understanding of how the human brain works.
Wednesday, November 17, 2010
Friendship, a romantic relationship and lots of sex may be one of the keys to making women happy, concludes a study presented at the meeting of the Society for Neuroscience.
Thursday, November 11, 2010
A.K. Pradeep, founder and chief executive of NeuroFocus, says that how you display visual information will enhance—or detract from—the effectiveness of your overall message
Monday, November 8, 2010
One of the questions raised by our story yesterday–How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House–is how, exactly, neuromarketing works. Darryl Howard, the founder of Attractor Pattern Research and a consultant for two Republican winners in this week’s elections, agreed to share specific examples of his work, which you’ll see below.
Wednesday, August 17, 2011
0 Comments