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Antonio Damasio: The quest to understand consciousness

Thursday, January 19, 2012

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Every morning we wake up and regain consciousness — that is a marvelous fact — but what exactly is it that we regain? Neuroscientist Antonio Damasio uses this simple question to give us a glimpse into how our brains create our sense of self.

Neuromarketing & the Science of Shopping

Thursday, December 1, 2011

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The Discovery Channel entered the fast-growing world of neurological testing to learn how neuromarketing can help various industries understand why some products stay on the shelves, while others fly off them.

The Origins of Pleasure by Paul Bloom

Monday, August 29, 2011

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The origins of pleasure by Paul Bloom (professor of psychology and cognitive science at Yale University). How our beliefs frame the amount of pleasure we experience from sex, to food, art and more.

The Social Animal – David Brooks

Monday, July 25, 2011

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Acclaimed New York Times columnist David Brooks explores new insights into human nature and the forces that shape our choices and actions.

Inside the Teen Brain

Tuesday, June 28, 2011

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Ever wonder what is going on in the mind of a teenager, especially one who is stressed out? UCLA Psychologist Adriana Galvan is on a quest to find out. With support from the National Science Foundation, she’s investigating the effects of daily stress on a teen’s cognition and brain function.

Deb Roy: The birth of a word

Tuesday, April 12, 2011

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MIT researcher Deb Roy wanted to understand how his infant son learned language — so he wired up his house with videocameras to catch every moment of his son’s life…

Mind Games – Neuromarketing on ABC News

Thursday, February 10, 2011

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Do advertisers know more about what you like, then you do? Dr. Pradeep and NeuroFocus moving the field of neuromarketing into the spotlight.

VIDEO: Jill Bolte Taylor’s stroke of insight

Wednesday, January 5, 2011

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Jill Bolte Taylor got a research opportunity few brain scientists would wish for: She had a massive stroke, and watched as her brain functions — motion, speech, self-awareness — shut down one by one. An astonishing story.

Oxytocin in the Brain and It’s Role in Creating Trust

Thursday, November 11, 2010

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Oxytocin is another brain chemical that has received a greater spotlight in recent years. Neuroeconomics researcher Paul Zak talks about oxytocin’s role in creating trust in the brain.

The Subconscious Drivers That Motivate Us At Work and At Home – Daniel Pink

Wednesday, October 27, 2010

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Daniel H. Pink is the author of a number of provocative bestselling books on the changing world of work. This animation is based on his talk about the factors that motivate us at home and at work.



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