3BrainMarketing

Your Brain on TV Ads

Measuring brain activity while watching television ads. How the unconscious mind absorbs and processes TV ads. The role of attention, emotion and memory in successful advertising and marketing.

Why Snow White Had 7 Dwarves & Not 8

No it’s not because #8 was named ‘Suicidey‘ and lived up to his name; nor is it because of the other obvious assumption – that due to a genetic mutation he grew to be normal size and so was thenceforth banished from the compound. It was of course, because Snow White couldn’t remember his name. [...]

The Most Desired Brands In America

Women in the United States desire Johnson & Johnson most among all brands. Men have a strong affinity for Procter & Gamble’s Crest. It makes sense that women would go for a maker of baby products. But oral care for men, and not cars or sporting goods? That’s what the results of a new study [...]

Using the power of stories and NLP in selling

how to effectively combine the use of permission marketing, stories and NLP to create powerful marketing and sales campaigns that break through in today’s noisy environment and get sales results.

NEWS HIGHLIGHT: Making Ads That Whisper to the Brain

In this article the New York Times covers the new and exciting field of neuromarketing. NeuroFocus is one of the leading providers on neuromarketing research and services. Its CEO, A.K. Pradeep has become the unofficial evangelist of neuromarketing.

Neuromarketing Lessons from 8 Jackass-es

In preparation for the movie Jackass 3D I spent 4 hours last weekend in training by practice watching Jackass 1 & 2. I may have over-trained as my abs still ache from successive sets of belly laughs. It actually hurts way more than it did the last time I over-trained, back in 2004 when I [...]

Brain Gap: NeuroFocus Study Reveals What Went Wrong With the Gap’s New Brand Logo

World’s largest neuromarketing company applied neuroscience knowledge to discover the subconscious reasons beneath the consumer backlash of the GAP Logo Redesign.

money can’t buy happiness but it can buy pink princess pretty ponies

Brand loyalty is created in the subconscious brain. Emotional attachments and associations you create between your product and your consumer will drive product sales and brand loyalty.

Branding Lessons 101 – via Twitter!

I’ve read many a good review of Twitter’s new interface but I want to fawn instead over its launch video. The ‘New Bird’ ad immediately reminded me of Google’s ‘Parisian Love’ Superbowl entry (see related review/man-crush here) – in fact, the storyline wasn’t even too far a departure from Google…

Neuromarketing Lessons from a Rodent

…In any event, we have (along with many others in recent years) been proclaiming the virtues of Neuromarketing and the need to better understand the unconscious and emotional factors that influence your customers.