3BrainMarketing

Navy Seals Training to Quiet the Amygdala and Control the Fear Response

The automatic and unconscious stress response in your brain often leads to anxiety, fear and failure. The Navy Seals practice mental fear control techniques that you can learn from to improve your performance at the interview, meeting or socially.

How your great Neanderthal grand uncle is responsible for you losing the job because you were a pussy

You read everything you could find about the company, you scrutinized its website like you were that Indian lab technician guy on CSI, you looked up the interviewer on linkedin and even researched ‘power colors’ in selecting the right suit. You did your research.

Pricing Psychology: 7 Sneaky Retail Tricks

The psychology of pricing explains why we do many of the silly things we do with our money. Retailers work hard to manipulate us, tweaking price tags and offering “special” promotions to get us to spend more than we normally would. Why are we so vulnerable? In part, we’re just wired to think in certain [...]

The psychology of selling

PSYCHOLOGY: CLASSICAL ECONOMISTS think of the average consumer as an inherently rational being who weighs up all the options in a calculating manner and then comes to a well thought-out decision. This rational consumer would never buy travel insurance they didn’t need when booking a flight; they would never stay with a utility provider despite [...]

The Dangers of Kung-Fu and the Images that Create our reality

“Your words mean nothing to me!!!” she screamed, throwing the glass in her one hand while forcefully pulling away the other from my grasp. She didn’t care that her drink spilled all over her paper… the paper she spent the last three hours laboring over. The paper she was so very proud of.

Cognitive Fluency, Pop-Tarts & Marketing

Have you been grocery shopping, tried to buy high fiber, low sugar cereal only to get frustrated because there are so many options? So frustrated you buy pop-tarts instead – have it for breakfast, then feel guilty because you went off of your diet. You turn to food to treat your guilt. You have ice [...]

Do You Understand the Words that Are Coming Out of My Mind?

The mind thinks not in terms of language and words but pictures, feelings and metaphors. Decisions are born from the struggle between the conscious and unconscious minds with the unconscious often winning this battle. If you frequent this blog, you might note previous pieces on the role of cultural perceptions, consumer emotions, memories and the [...]

The Dragon or the Unicorn – Emotions & your Decision Making Process

Antonio Damasio, noted researcher and professor of neuroscience at USC, explains how emotions are integral to decision-making. He discusses his experiences working with people with brain damage who are unable to decide things as simple as where to go to dinner.

Measuring the Buying Brain

NeuroFocus is a world leader in Neuromarketing research and application. In his forthcoming book (the buying brain) CEO Dr. A.K. Pradeep shares some of his secrets for selling to the subconscious.

Neuromarketing, Imprinting & David Hasselhoff on Your Mind

The foods you prefer, the music you like or whether you think David Hasselhoff is a really good singer or an insane reality tv judge who makes awesome youtube vides, are likely influenced by ‘imprints‘ embedded in your unconscious mind.