3BrainMarketing

It’s time for marketers to put on their thinking caps, because members of the newest study from NeuroFocus have already donned theirs. And what researchers found while monitoring the subjects’ brainwaves may interest marketers who are trying to decide how to allocate their marketing spend between brand and direct.

Social media is giving mass market television advertising a run for its money in terms of purchase intent and emotional engagement, says Andrew Pohlmann , managing partner in charge of the consulting practice for NeuroFocus, a Berkeley, Calif.-based neuromarketing research and services company. On April 6, NeuroFocus announced findings from its study Ski Lift to Brand Lift: How Olympics Sponsor Gains Neuromarketing Gold.

Read The Full Article Here: Neuromarketing Study Provides Direct Marketers Insight on Consumers